Hop is essentially a lightbox, but with the difference that it is intended to be nested. I.E. it can lead your customers to the solution that they are looking for. We all know the situation – We visit a site's storefront looking for Household Goods, klick the pertinent button and are whisked away to a new page with a further set of options; Kitchen Implements, Bathroom Accessories, Bedroom Trimmings, etc. etc. Selecting one of the options, we are yet again whisked away to a new page with a selection of appropriate products.
Another example: An online bookstore with links to Novels, Histories, Biographies, etc. which each open up a new page…
… You get what I'm talking about. Right, I'm talking about Hop which, instead of whisking you away to a new page, simply opens a full page lightbox with the next options. And the lightbox opens with one of six different animations.
The example that I've built centres around a travel blog. 'What to See and Do in Bangkok' would take you to a list of blog entries about the city with the longest place name in the world (and no, as opposed to what the Guiness Book of Records might tell you, that is not Llanfairpwll… on Angelsy). Clicking on 'Crossing Borders' would take you to information about passing to and from Thailand and its surrounding countries.
The content is all contained within one page, so page load times could be influenced, depending what you insert into Hop. SEO will also be influenced; I'm presuming that that will be more on the positive side.
Hop arrives with two stacks: Hop and Hop Starter. The Hop stack is the main stack which will contain your Initial and Additional Content. You can design your Initial Content using any combination of stacks, or you can use the Hop Starter stack to ensure that each initial presentation is identical.
Hop Starter Stack
Icon Order – First, Last
[Icon] Alignment – Top, Center, Bottom
Text Align – Initial, Expanded
Icon Font – Four standard Icon fonts plus Custom, Icon Image from link, Icon from Inline Image
Icon Size – px
Icon Radius – px
Icon Colour – Initial, Expanded
Title – Size, Colour
Description – Size, Colour
Page Title, Size, Animation Type
Content Sizes, Fonts, Colours
The settings are comprehensive and don't leave anything to wish for.
Hop is probably not ideal for an extensive catalogue of products; I'm presuming that page load times would get out of hand, but for more simple "I'm interested in…" and leading your visitor deeper into your page, Hop is ideal. And not only that; Hop provides an attractive solution to many of the problems that we have with extra content.
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